INTERNATIONAL BUSINESS
AND MULTINATIONAL CORPORATIONS
INTRODUCTION
In the second half of the twentieth century, international business has become an
important economic force. Today few, if any, countries are economically self-sufficient.
Even China, with its vast human and natural resources, has not been able to remain aloof
from the world economy. In the United States, international business touch people's lives
daily. Common goods and services, often identified with the United States, are, in fact,
foreign owned. Examples include Burger King, Pillsbury, Scotty's hardware stores, Shell
and Citgo gasoline stations, Stouffer'sfrozen foods and Carnation evaporated milk. So,
what is international business? Who engages in international business? What are the rules
governing it and who sets them? What are the major contemporary international business
issues? This guide will address these and other issues.
DEFINITION:
- International business is business conducted in more than one country. It is buying and
selling goods and services in foreign countries. Other international business activities
include marketing, manufacturing, mining, and farming. In sum, international business is
all the practices a business in a single country does, but at the international level.
FRAMEWORK:
International business does not function in a vacuum. It operates within the context of
international and, sometimes, regional rules and regulations set by appropriate
governmental organizations. Although each organization is distinct, some of their common
characteristics are fostering trade among member countries, establishing common rules and
regulations, promoting air trade practices among members, and protecting members from
competition from non-member countries. Other organizations exist to facilitate financial
transactions among nations or the particular interest of members, such as trade in a
specific commodity. The following are some international and regional organizations:
MAJOR INTERNATIONAL ORGANIZATIONS
- Bank for International Settlements (BIS)
- General Agreement on Tariffs and Trade (GATT)
- International Coffee Organization (ICO)
- International Financial Corporation (IFC)
- International Monetary Fund (IMF)
- Organization for Economic Cooperation and Development (OECD)
- Organization of Petroleum Exporting Countries (OPEC)
- Paris Club
- UN Food and Agricultural Organization (FAO)
- Union of Banana Exporting Countries
- World Intellectual Property Organization (WIPO)
- World Bank
MAJOR REGIONAL ORGANIZATIONS
- Andean Pact (Venezuela, Colombia, Ecuador, Peru, and Bolivia)
- Caribbean Community (CARICOM)
- Central American Common Market (CACM)
- Commonwealth (UK and former members of the British Empire)
- European Union (EU)
- European Free Trade Association (EFTA)
- Group of Three (G-3) (Mexico, Venezuela, and Colombia)
- Organization for African Unity (OAU)
- Organization of American States (OAS)
- Southern Cone Common Market (MERCOSUR) (Argentina, Brazil, Paraguay, and Uruguay)
- UN Economic Commission for Latin America (ECLA)
INTERNATIONAL BUSINESS: RESEARCH
In addition, the following institutes conduct research into international business:
Center for World Business
San Francisco State University
1600 Holloway Ave.
San Francisco, CA 94132
(415) 338-1180
|
North-South Center
1500 Monza Ave.
Coral Gables, FL 33146
(305) 284-4414
(aff. with U. Miami)
|
International Marketing Institute
314 Hammond St.
Chestnut Hill, MA 02167
(617) 552-3690
(affiliated with Boston College)
|
Some of the international business research topics are trade flows, effects of exchange
fluctuations, effects of regional trade blocs on international business patterns, and the
effectiveness of trade sanctions on efforts to improve human rights in countries such as
China and Cuba.
AGREEMENTS AFFECTING INTERNATIONAL BUSINESS
Besides international organizations which attempt to provide a structure to
international business activity, there are agreements among or between countries to
address specific business issues. For example, the free trade agreement between Mexico and
Chile aims to eliminate bilateral trade barriers. The goal of the free trade agreement
among the Group of Three is to promote trade and investment among Venezuela, Colombia, and
Mexico. There are scores of similar agreements, some between neighboring states, such as
the United States and Canada, and others between distant states, such the one between the
United States and Israel. Two agreements, however, affect American consumers and
businessmen the most. They are the General Agreement on Tariffs and Trade (GATT) and the
North American Free Trade Agreement (NAFTA).
GENERAL AGREEMENT ON TARIFFS AND TRADE (GATT)
The General Agreement on Tariffs and Trade (GATT) is an organization based in Geneva,
Switzerland. It was founded in 1947. Most developed countries are members. Increasingly,
less developed countries are joining, for example several Central American countries
became members in the early 1990s. Although membership is considered prestigious, it
requires eliminating, usually over a number of years, protectionist trade policies, often
to the detriment of long protected domestic industries. As was the case in Mexico, this
can be a painful process and can lead, at least initially, to balance of payment deficits
where none occurred before.
GATT's purpose is to promote international free trade. It does this mainly through
trade negotiations conducted in "rounds" which usually last several years. The
most recent was the "Uruguay Round", named for the country where the opening
negotiating session was held. The Uruguay Round focused on liberalizing trade in services
and agricultural products. The round almost collapsed due to differences between the
United States and France over agricultural subsidies and French efforts to protect its
domestic film industry. After a last minute compromise, the round was concluded in
December 1993.
NORTH AMERICAN FREE TRADE AGREEMENT (NAFTA)
The North American Free Trade Agreement (NAFTA) is a free trade accord among the United
States, Canada, and Mexico. It took effect January 1, 1994. Essentially, NAFTA extends the
United States-Canada Free Trade Agreement to include Mexico. NAFTA, originally proposed by
Mexican President Carlos Salinas de Gortari in 1990, is a lengthy, complex, and
comprehensive agreement negotiated over a three year period. The chief negotiators were
U.S. Trade Representative Carla Hills, Canadian Foreign Trade Minister Michael Wilson, and
Mexican Commerce and Industrial Development Secretary Jaime Jose Serra Puche. NAFTA's key
points are:
- * opening Mexico's financial and insurance sector to foreign banks, brokerage houses and
insurance companies,
- *establishing rules of origin for the automobile industry that effectively bars
non-North American automobile makers that did not have operations in Mexico at the time
NAFTA went into effect (i.e., Toyota, Honda, Volvo, etc.) from opening plants in Mexico to
manufacture vehicles for duty-free export to the United States and Canada. Rules of origin
also protect textile and apparel industries in member countries,
- * liberalizing trade in agricultural products over a fifteen year period. This is a boon
for U.S. grain producers, but will hurt sugar, vegetable, and fruit growers,
- * phasing out restrictions against U.S. and Canadian transportation companies operating
in Mexico and vice versa,
- * establishing intellectual property protection for U.S. and Canadian companies and
individuals in Mexico,
- * creating innovative trade dispute settlement mechanisms.
From an American perspective, NAFTA is important because it institutionalizes Mexican
President Carlos Salinas de Gortari's free market economic and trade liberalization
policies that will eventually create economic stability in a strategic neighboring country
of more than 85 million people. Although NAFTA does not address immigration, the hope is
that economic growth and more employment opportunities in Mexico will make Mexicans less
likely to emigrate to the United States in search for jobs and a better life.
MULTINATIONAL CORPORATIONS
If international business is the process of conducting business across national
boundaries, then multinational corporations are the principal participants in this
activity. They are, so to speak, the actors or players in the international business
"game". Most multinational corporations are based in developed countries.
MULTINATIONAL CORPORATIONS: DEFINITION
Multinational corporations are companies that operate in more than one country. The
name "multinational corporation" is distinct from "international
corporations". The latter name was used in the 1960s to designate a company with a
strong national identification. The home market was the company's primary focus. Foreign
operations were usually wholly owned subsidiaries controlled by home country nationals. By
the 1980s, international corporations had evolved into more globally oriented companies.
While still maintaining a domestic identity and a central office in a particular country,
multinational corporations now aim to maximize profits on a worldwide basis. The
corporation is so large and extended that it may be outside the control of a single
government. Besides subsidiaries, a multinational corporation may have joint ventures with
individual companies, either in its home country or foreign countries.
Some multinationals enter foreign markets by buying stakes in companies of a particular
country. For example, Anheuser-Busch companies, Inc. sought to expand into the Mexican
beer market by buying a stake in Mexico's leading brewery, Grupo Modelo, SA. The following
are some examples of multinational corporations:
- American Telephone and Telegraph (U.S.)
- Bayerische Motoren Werke, AG (BMW) (Germany)
- Bayer, AG (Germany)
- Daimler-Benz, AG (Germany)
- General Motors Corporation (U.S.)
- Goldstar Company, Ltd. (South Korea)
- Grand Metropolitan, PLC (UK)
- Hitachi, Ltd. (Japan)
- L'Oreal, SA (France)
- Mitsubishi Corporation (Japan)
- Nestle, SA (Switzerland)
- Northern Telecom, Ltd. (Canada)
- PepsiCo (U.S.)
- Philips Electronics, NV (Netherlands)
- Rhone-Poulenc, SA (France)
- Royal Dutch Petroleum (Netherlands)
- Siemens, AG (Germany)
- SmithKline Beecham (UK)
- Sony Corporation (Japan)
- Telefonica de Espana (Spain)
- Toyota Motor Corporation (Japan)
- Uniliver PCL (Netherlands)
- Volkswagen, AG (Germany)
- Volvo, AB (Sweden)
MULTINATIONAL CORPORATIONS: STAFFING
Staffing increasingly reflects the global orientation of multinational corporations.
Employees, including key executives, are natives of the country where operations are
located. Thus, Mexican executives are in charge of Mexican operations. In some cases, top
corporate executives are non- native of the parent company's home country. For example,
General Motors Corporation promoted Spaniard (actually Basque) executive Jose Ignacio
Lopez de Arriortua to head its supply operations at its Detroit headquarters. Lopez de
Arriortua later left for Germany's Volkswagen company. The trend, then, is for employment
to be based on merit, not nationality. Boards of directors also may reflect a
corporation's international activities. For example, two executives from Mexico's Grupo
Modelo, SA, sit on Anheuser-Busch's board of directors, and Mexican businessman Carlos
Slim Helu is on Southwestern Bell's board of directors. Both Anheuser-Busch and
Southwestern Bell have important operations in Mexico. Since multinational corporations
are engaged in a variety of activities, there are no generic requirements for entry level
positions. Top executives, however, usually have at least a Bachelor of Arts or a Bachelor
of Science degree, often in business or a related field. It is not unusual for top U.S.
executives to have a graduate degree, usually a Masters of Business Administration.
MULTINATIONAL CORPORATIONS: RESEARCH
The following are a sample of institutions that study multinational corporations:
Center for Human Resources
University of Pennsylvania
Wharton School
Philadelphia, PA 19104
(215) 896-5606
|
Center For Transnational Corportations
United Nations
DC-2
New York, NY 10017
|
Global Information Services
1605 South Bend Blvd.
St. Louis, MO 63117
(314) 647-0081
|
Program on Multinational Corporations and Third World Development
University of Notre Dame
106 Hurley
Notre Dame, IN 46556
(219) 647-7616
|
Some of the issues researched at these and other institutions include the economic,
political, environmental, and social effects of multinational corporations in Third World
countries, development and enforcement of ethical standards for multinational
corporations, and how these companies operate within regional trade blocs.
KEY MULTINATIONAL ORGANIZATIONS
Key organizations for multinational organizations include the following:
The Conference Board
845 Third Ave.
New York NY 10022
(212) 759-0900
|
United States Council for International Business
1212 Avenue of the Americas
New York, NY 10036
(212) 354-4480
|
Fund for Multinational Management
Education
425 Madison Ave.
Room 501
New York, NY 10017
(212) 758-3007
|
American Society of International Executives
18 Sentry Parkway, Suite 1
1777 Walton Road
Blue Bell, PA 19422
(215) 540-2295
|
CURRENT ISSUES--MULTINATIONAL CORPORATIONS
Multinational corporations face many of the same issues as domestic companies. These
include maximizing profits, meeting customer demands, and adapting to technological
change. In addition, multinational corporations must stay current with trends and events
in the various countries where they operate. Politcal reforms in South Africa, economic
liberalization in China, and social trends in Europe are examples of matters that are
important to corporations operating in these countries.
Accountability is also an issue multinational corporations face. Because they are so
large (their annual revenues often exceed the Gross Domestic Product of some developing
countries), multinational corporations can, and sometimes have, exerted questionable
political and economic power in some countries. As a result, critics view multinational
corporations suspiciously and sometimes seek to have host countries impose restrictions on
them .
International Business Issues
Simultaneous efforts to promote free trade and protect domestic industry from foreign
competition is one of the most pressing issues in international business today. As noted
earlier, this dispute almost derailed the GATT Uruguy Round negotiations. Intellectual
property rights is another important issue. International business is hindered when
companies fear that their patents, trademarks, and industrial secrets will be violated
abroad. Countries which fail to protect these rights may be shunned, and consequently may
suffer from lack of foreign investment and access to cutting edge technology.
Environmental protection efforts are another international business issue. In the business
context, this issue centers, in part, on the extent natural resources in less developed
countries should be exploited for the benefit of developed countries. For example, should
Philippine forests be destroyed to satify the Japanese demand for lumber.
INFORMATION NEEDS
Based on this discussion of international business and multinational corporations, it
is obvious that those engaged in these activites have broad and diverse information needs.
These needs include:
- -- political, economic and social analysis
- -- market conditions in different countries and regions
- -- demographic trends
No single source can fulfill all these information needs. Therefore, the information
professional working in the international business environment must be familiar with
current information sources outlined in the accompanying PATHFINDER. He or she must also
keep informed about daily world events. The best way to do this is to read, or at least
scan, the Wall Street Journal, the New York Times or Washington Post, and the local
newspaper daily and the Economist weekly. Television and radio news programs, especially
the Nightly Business Report, Wall Street Week, and Washington Week in Review are excellent
supplements.
CONCLUSION
International business is business conducted across national boundaries. It is
concerned with political, economic, social, and cultural conditions in a variety of
countries. As technology improves international communication and transportation links,
international business and international corporate activities will expand. Information
professionals must understand and keep abreast of these developments. Now more than ever,
no country is an island unto itself.
Source: http://www.cis.drexel.edu/faculty/shelfer/public_html/busrefpapers/intmulti.html